Film Premier: Racing Extinction @ Sundance Film Festival

Mobile eco-projection vehicle designed by Obscura Digital to spread environmental messages and visuals on symbolic landmarks and public spaces.

Scientists predict that human activity may cause the loss of half of Earth’s species by the end of the century, classifying this era as the sixth major extinction in the planet’s history – the last of which wiped out the dinosaurs.  This era, called the Anthropocene, or “Age of Man,” is named for the increasing evidence that shows that humanity has altered both the physical and ecological balance of the planet faster and more dramatically than ever seen before, thus pushing countless species to the edge of existence.

Documenting this story is Racing Extinction, a film project supported by The Baum Foundation.  From Director Louis Psihoyos and the creators of The Cove (2009), Racing Extinction premiered at the 2015 Sundance Film Festival in Park City, Utah.

Racing Extinction follows a team of artists and activists on an undercover operation to expose the hidden world of endangered species and the race to protect them against mass extinction. Psihoyos uses elements of narrative and documentary filmmaking to create an enthralling and eye-opening film.  “With this project, I want to tackle the most important problem the world has ever faced, the epic loss of biodiversity” Psihoyos says.  “By combining a compelling film and a groundbreaking activation campaign, we want to create a movement for change.”

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