The Future We Want

Envisioning the Future We Want

Vision of a Sustainable Future.

Vision of a Sustainable Future.

In 2011, The Baum Foundation joined The Future We Want project team to focus on creating a vision of a sustainable future, a multi-year initiative to fill the “vision vacuum” and to build a social contract between business, consumers, and governments, to envision life in sustainable societies 20 years from now.

The Future We Want (FWW) aims to unleash the “power of positive vision” as an antidote for “apocalypse fatigue” – the tendency for people to disengage from problems like climate change when the problems seem overwhelming. The Future We Want translates the concept of sustainable development from intellectual abstractions into realistic and emotionally engaging visualizations and then builds public support for the international, national and local implementation of those ideas and policies.

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